Over the past two years, Microsoft's Bing search engine has witnessed a remarkable surge in market share, climbing from 6.14% in 2020 to 12.21% by March 2025. Conversely, Google has experienced a modest decline, with its market share dipping from 87% in 2020 to 79.10% in the same period. Bing's growth can be attributed to a series of innovative moves, including the introduction of the Copilot Search feature and strategic collaborations with AI chatbots. Microsoft's heightened investment in artificial intelligence has ignited changes in the competitive dynamics of the search engine market, ultimately enhancing users' search experiences.