Apple Inc. is set to revolutionize its customer support with an upgraded "Apple Support" app, incorporating an AI-driven "Support Assistant." This innovative feature will streamline issue resolution through chat, thereby easing the workload on human customer service agents. Leveraging a sophisticated generative model, the AI assistant is adept at providing answers to inquiries about various Apple products and services. Additionally, users can upload images, PDFs, or documents to facilitate more accurate problem diagnosis. Apple emphasizes that while the AI's information serves as a valuable reference, it should not be considered a substitute for professional advice. Market speculation hints that the AI assistant's capabilities may be fueled by ChatGPT technology.