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Amazon Prime Day is anticipated to witness a monumental surge in online sales, reaching an estimated $23.8 billion, representing a remarkable 28.4% increase year-over-year. Notably, mobile shopping will account for a record-breaking 52.5% of total transactions. The back-to-school shopping season commenced earlier this year, fueling a significant spike in generative AI traffic and boosting the adoption of buy-now-pay-later services. Amazon has set a new benchmark during this Prime Day, with sales in the US alone totaling $14.2 billion. Globally, over 200 million members participated, while independent sellers successfully moved more than 200 million items. Historically, Amazon's stock price has demonstrated a tendency to rise following the conclusion of this event.
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