Search
On July 1, during the 'Hardcore Youth Tech Festival 4.0,' Taobao and Tmall Group introduced RecGPT, an in-house developed large-scale recommendation model boasting 10 billion parameters. This groundbreaking model revolutionizes the 'Guess You Like' feature on Taobao's homepage through the incorporation of AI-Generated Recommendation (AIGR) technology. According to test data, the recommendation system powered by RecGPT has witnessed a double-digit surge in user clicks, with both the number of items added to carts and average page dwell time increasing by more than 5%. Leveraging deep analysis of users' consumption patterns, RecGPT integrates multimodal cognitive technology with external knowledge bases to generate personalized recommendation content, thereby significantly enhancing the user experience.
-
C114 Communication Network -
Communication Home
