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Meta Commences Testing AI-Powered Video Ad Features
1 week ago /
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Author：小编
Recently, both Meta and TikTok have unveiled AI-driven advertising tools, with the objective of streamlining the advertising process and minimizing costs and complexity for marketers. Meta has enhanced its image-to-video advertising capability, transforming product images into dynamic, multi-scene video ads, underscoring AI's pivotal role in its advertising strategy. Conversely, TikTok has introduced the "Symphony" product, which leverages text or images to create AI-generated video ads, bolstering brand promotion efforts. These forward-thinking features are anticipated to spur small businesses to allocate more funds towards their advertising endeavors.
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