INSIGHT Group intends to acquire an 80% equity stake in Wiser Brand via a combination of share issuance and cash payment, valuing the transaction at RMB 642 million. Concurrently, the company aims to raise up to RMB 321 million in supplementary funds from a maximum of 35 selected investors. This strategic move aims to enhance the marketing chain and business structure, thereby expanding the utilization of AIGC technology across various marketing scenarios.
