Samsung Electronics is poised to embark on a comprehensive partnership with the pioneering artificial intelligence startup, Perplexity AI Inc. The collaboration entails an investment in the company and a deep integration of Perplexity's search technology across Samsung devices. Sources close to the negotiations reveal that both parties are actively discussing the preloading of Perplexity's applications and AI assistant onto upcoming Samsung devices, in addition to integrating its robust search capabilities into Samsung's native web browser. This strategic move is designed to position Perplexity's cutting-edge technology at the core of Samsung's devices, thereby accelerating the company's AI strategy and development.