On May 27, the Alibaba Anti-Counterfeiting Alliance (AACA) inaugurated a brand sampling sub-alliance, attended by the Zhejiang Provincial Market Supervision and Administration Bureau alongside 27 renowned brands spanning 14 industries, including Anta, Guyu, and L'Oréal. This strategic initiative seeks to foster a robust circle of trust and mitigate the expenses incurred by brands in their independent anti-counterfeiting endeavors through technological advancements and collaborative rule-setting endeavors.