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During the inaugural TongAI International General Artificial Intelligence Conference, Alibaba Mama proudly debuted its latest breakthrough in AIGR (AI-Generated Recommendations) technology to the Chinese audience – the URM Universal Recall Large Model, a standout from the LMA 2 Advertising Large Model Series. This advanced model integrates extensive data encompassing product details and user behavioral preferences within the e-commerce landscape. By employing post-training techniques, it seamlessly fuses general knowledge with domain-specific e-commerce insights. This innovative approach allows for the precise anticipation of consumers' potential shopping needs, thereby enhancing advertising efficacy and fostering superior shopping experiences for both merchants and consumers alike.
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