Apple's strategy to embed an AI search engine within its Safari browser has sparked a more than 7% decline in Google's stock price. Ming-Chi Kuo, an analyst at TF International Securities, warns that Google Search is now under siege from generative AI, emphasizing the need for Google to stay vigilant and refrain from repeating Yahoo's mistakes. Furthermore, Eddy Cue, Apple's services executive, has acknowledged a decline in Safari search volume attributed to AI, signifying Apple's intent to integrate AI search capabilities.
