Apple Inc. intends to introduce artificial intelligence-powered search options, encompassing services from OpenAI, Perplexity, and Anthropic, into its Safari web browser, albeit not as the default choice. This strategic maneuver poses a considerable threat to Google, whose advertising revenue heavily hinges on iPhone users. Consequently, Alphabet Inc., Google's parent company, experienced a steep stock decline of 7.3%, resulting in a loss of approximately $150 billion in market capitalization. Additionally, Apple is in the process of testing new features for Safari 18, including smart search and a webpage eraser, with anticipated releases alongside iOS 18 and macOS 15.
