Macquarie forecasts that Tencent Holdings' first-quarter performance will be bolstered by its gaming and advertising segments, with a projected 24% year-over-year surge in adjusted net profit to RMB 62.1 billion. Leveraging artificial intelligence to enhance advertising conversion rates, the company is widening its profit margins, while streamlined cost structures further propel overall gross profit growth. Consequently, Macquarie has revised upwards its earnings estimates for Tencent for both the current and upcoming years, elevating the target price to HK$676 and affirming its "Outperform" rating.
