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On the evening of April 10, according to The Information, ByteDance's net profit for 2024 is projected at $33 billion, marking a modest 6% year-over-year increase, a notable deceleration from the previous year. During the earnings disclosure, company executives disclosed to investors that the firm's profit margin has peaked, attributing this to forthcoming investments in artificial intelligence over the next few years. The data indicates that ByteDance's net profit margin slipped from 26% in 2023 to 21% in 2024. This shift underscores a considerable slowdown in the company's growth trajectory, with both net profit growth and profit margin experiencing a deceleration. This can largely be attributed to increased expenditures in artificial intelligence and the expansion of the company's e-commerce operations in the United States.
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