At the CES 2025 event, LG and Samsung unveiled their latest 2025 smart TV models, both featuring integration with Microsoft's Copilot AI assistant. This collaboration brings personalized content recommendations and web app shortcuts to users, significantly boosting the TVs' intelligence and refining the overall user experience. Leveraging advanced machine learning and natural language processing technologies, the Copilot AI assistant enables a range of functionalities, including voice-command-driven content suggestions and settings adjustments, underscoring the vast potential of AI in the realm of smart televisions.