Google has unveiled the establishment of a novel team, spearheaded by ex-OpenAI luminary Tim Brooks, that will be nested within its AI subsidiary, DeepMind. This pioneering group will focus on developing AI models adept at simulating the physical world, with the objective of tackling pivotal challenges and pushing the boundaries of computational power. Furthermore, the team will foster close collaboration with other pivotal Google teams, including Gemini, Veo, and Genie. Gemini embodies Google's core AI model lineup, Veo excels in video generation, and Genie provides unparalleled interactive experiences, empowering users to craft virtual environments and worlds. While this technological advancement could profoundly influence the creative industry, it also presents potential issues such as copyright concerns. Google has assured that its YouTube training models adhere to the terms of service.