QuestMobile has released its "China Mobile Internet Autumn Major Report." According to the report, as of September 2026, the mobile internet's monthly active user base reached 1.281 billion, up 0.9% year-on-year. In September, per capita usage time stood at 189.8 hours, a year-on-year increase of 6.5%. The report notes that AI-native services, short drama content, community commerce, local decision-making, and instant fulfillment are emerging as the new key battlegrounds where major companies are restructuring their traffic matrices and competing for the starting point of user decisions. In September 2026, Douyin Group's top three apps by deduplicated total users were Douyin (1.029 billion), Hongguo Free Short Dramas (430 million), and Doubao (419 million). In the same period last year, the top three were Douyin, Toutiao, and Douyin Lite.
