As Double Eleven approaches, netizens are complaining that AI-generated model images on e-commerce platforms are distorted to the point where it is impossible to judge the fit of clothing, sparking heated discussion. An investigation by The Paper found that some stores' AI models have twisted hands and even grow a third leg, and the comment sections even feature AI-generated positive-review photos showing "three feet." AI-generated labels are nearly invisible, making it hard for consumers to tell what is real and what is fake.