On September 1, 2026, John Ternus, Apple’s Senior Vice President of Hardware Engineering, officially assumed the role of CEO, succeeding Tim Cook, who transitioned to the position of Executive Chairman of the Board. Having been with Apple for 25 years, Ternus has played a pivotal role in the research and development of several key hardware product lines, including the iPhone, Mac, and iPad. Upon taking office, he prioritized artificial intelligence, aiming to fully roll out an AI-driven version of Siri and drive forward new AI-powered hardware product lines, such as smart home devices, AirPods equipped with cameras, and smart glasses. Concurrently, he intends to leverage AI technology to streamline internal processes and enhance product reliability. Ternus has also initiated adjustments to the company’s organizational structure by reducing dependence on traditional release cycles, eliminating some mid-level management roles, flattening management hierarchies, expediting product iteration, expanding the hardware product portfolio, and centralizing resources and decision-making authority within engineering teams. The fall event on September 9 will mark his first major public appearance since assuming the CEO role, with the highly anticipated debut of the first foldable iPhone.