On September 28, the Beijing Municipal People's Government unveiled the "14th Five-Year Plan" for the Development of Culture and Tourism in Beijing. This comprehensive plan aims to diversify the range of cultural and tourism offerings by continuously nurturing products that embody the essence of the ancient capital's heritage. It emphasizes the enhancement of tourism experiences at world cultural heritage sites, with a particular focus on the Beijing Central Axis. Furthermore, the plan calls for an accelerated development of innovative tech-driven tourism scenarios, advocating for the widespread incorporation of cutting-edge technologies such as artificial intelligence, cloud computing, virtual reality, and ultra-high-definition audiovisuals within the cultural and tourism sectors.

In addition, the plan seeks to foster new models of industrial tourism, constructing a distinctive industrial tourism product system in the capital that seamlessly blends tourism, shopping, and experiential elements. Simultaneously, it aims to enrich the landscape of trendy and culturally resonant tourism formats, encouraging the creation of imaginative and fashionable products. This initiative is set to elevate the status of "Beijing Gifts" and establish a stylish tourism product system that resonates with international appeal, showcases Beijing's unique charm, and exudes a contemporary flair.