The newly issued measures encourage financial institutions to harness artificial intelligence (AI) technologies to refine intelligent marketing strategies and deliver omnichannel services. This initiative is geared towards enhancing service efficiency and precision, thereby elevating the overall customer experience. Concurrently, the measures advocate for the intelligent transformation of business processes, emphasizing the deeper integration of AI in credit evaluation, claims processing, and operational management to amplify business efficiency and bolster risk management capabilities.

Furthermore, the measures underscore the importance of fortifying intelligent internal management systems. This involves optimizing the effectiveness of office operations, investment research, as well as research and development (R&D) and maintenance activities through AI-driven solutions. They also call for the establishment of a robust intelligent risk control framework, which entails constructing multidimensional models to enhance forward-looking early warning and preventive measures against various risks. These risks include public sentiment fluctuations, illegal fundraising activities, fraud, and money laundering.

Additionally, the measures provide support for financial institutions to explore, under controlled risk conditions, the development of next-generation intelligent terminals and financial AI agents. This strategic move aims to facilitate a paradigm shift in service delivery, transitioning from digital empowerment to intelligent-driven methodologies.