In less than two weeks since its launch, Muse—Meta's AI-powered personal assistant application—has already eclipsed ChatGPT's performance in terms of download volume and daily active users during the same initial period. Within just five days of release, Muse garnered 730,000 downloads, with cumulative downloads surpassing 2.8 million within 12 days. Additionally, it soared to the top of the U.S. iOS free app charts, fueling a dramatic surge in Meta's stock price by over 11% in a single day. Data reveals that, when evaluated under identical criteria in the U.S. and Canadian markets, Muse outperforms ChatGPT across various metrics related to downloads and daily active users during the same timeframe. Although ChatGPT maintains a higher total download volume over a 13-day period, it's important to note that the two platforms employ distinct release strategies. Muse is positioned as an AI personal assistant tool tailored for the general consumer market, featuring core functionalities such as cross-network task execution, including form filling and inbox organization. It offers a complimentary basic version alongside two premium subscription plans. Leveraging the substantial user overlap across Meta's diverse social platforms, Muse enjoys significant advantages in driving user traffic. However, Muse's expansion has ignited ecological friction within the e-commerce sector. Amazon has barred Muse from accessing its shopping site, citing concerns over privacy and security risks. In contrast, Shopify has announced a partnership with Muse to facilitate open agent checkout capabilities. Currently, the market remains cautious about Muse's ability to sustain its popularity, and the platform also confronts potential development risks associated with AI security and user data privacy.