The AI-driven film and television sector is evolving from an experimental phase into a fully-fledged industrial landscape. On the production front, AIGC technology is revolutionizing the filmmaking process, diminishing reliance on manual labor and giving rise to novel roles such as AI producers. This transformation occurs while preserving essential elements like scriptwriting and post-production. Nevertheless, it also brings forth fresh challenges, including the risk of technological obsolescence. From an investment perspective, AIGC facilitates early project visualization, empowering investors to mitigate risks and make more agile investment choices. On the supply side, platforms have democratized content creation, offering increased collaboration opportunities. However, crafting high-quality long-form content still demands professional expertise, necessitating a synergy between independent AI teams and traditional film and television studios. In terms of industrial architecture, model companies, internet platforms, and traditional film studios are capitalizing on their unique strengths. Intellectual property (IP), project leadership, industry standard-setting, and distribution channels are poised to become pivotal factors in determining revenue distribution. Moreover, film festivals have introduced AI-centric categories, and long-form content produced using AIGC has penetrated traditional broadcasting channels, with multiple companies actively pursuing AI-driven film and television initiatives.