In a recent interview, Apple's newly - appointed CEO, John Ternus, along with Greg Joswiak, the Senior Vice President of Worldwide Marketing, addressed the controversy surrounding Meta's so - called 'creepy glasses'. Joswiak simply brushed it off, considering it nothing more than a marketing catchphrase.

Ternus took the opportunity to cite specific features of the Apple Watch Series 12 as illustrative examples. He mentioned the 'Live Rewind' real - time playback and 'Siri Recap' summary functions. He elaborated that Apple's goal is to integrate AI functions in a manner that provides a sense of security and comfort, not just for the users themselves but also for those in their immediate vicinity.

He further stressed that these two features are designed with privacy in mind. They do not single out or tag specific individuals. Moreover, users are unable to access the audio recordings, and Apple itself has no access to the original audio files. What's more, when the real - time playback is initiated, a distinct prompt sound will play, a full - screen animation will be displayed, and a microphone icon will appear. All these elements serve as clear alerts to nearby people.