According to research conducted by CITIC Securities, the competitive landscape within the video model sector has transitioned towards emphasizing production usability and the practical realization of commercial value. AI-driven dramas have emerged as the pioneering domain for widespread application. ByteDance has significantly boosted content production efficiency through its Seedance 2.5 technology. By capitalizing on platforms such as Tomato Novels for intellectual property (IP) development and large-scale content creation, and leveraging the Hongguo platform to establish robust commercial recovery channels, ByteDance is fostering the growth of premium content. This strategy has facilitated the formation of a comprehensive industrial closed loop encompassing models, content, traffic, and monetization. Presently, the main challenge in the AI drama industry has shifted from a scarcity of production capacity to a deficit of high-quality content. The industry's value chain is increasingly gravitating towards enterprises that excel in efficient commercialization, possess extensive high-quality IP reserves, demonstrate exceptional production capabilities, have access to superior corpus resources, and maintain deep collaborative ties with Hongguo.
