On August 6, Disney announced that its ESPN and Disney+ platforms are testing AI-powered search and content discovery features designed to help users access sports information and entertainment content more quickly by describing their needs in natural language. Specifically, ESPN is testing an AI-assisted search function called 'ESPN Search' with select users, allowing them to ask sports-related questions in natural language. Based on ESPN's sports content and data ecosystem, the function provides answers, related content, statistics, and recommendations, drawing from sources such as ESPN articles, videos, research data, internal knowledge bases, and sports data systems.