Insta360 is stepping up its efforts in the AI hardware arena, with plans for its Go Ultra series to incorporate AI voice assistant functionalities. In Mainland China, this functionality will be seamlessly integrated with Alibaba's QianWen large model. For regions including Hong Kong, Macau, Taiwan, and overseas markets, the device will leverage Google Gemini. At present, Alibaba Cloud has forged partnerships with nine brands to embed QianWen's capabilities into a diverse range of devices and has also made development kits available. In the meantime, ByteDance's Doubao large model is giving QianWen a run for its money in areas like AI glasses and translation services. Meanwhile, Baidu's ERNIE Bot is capitalizing on its search prowess to make inroads into the market for knowledge-based interactive devices. The business rivalry among large model providers is heating up.