On July 22, 2026, Apple revised the privacy policy for its Apple Store app, hinting at the imminent rollout of an AI-driven shopping guide feature, aptly named the 'Virtual Shopping Assistant.' This innovative tool will boast a chat-based interface, enabling users to pose direct inquiries about Apple products. The data gathered encompasses account specifics, device identifiers, carrier information, chat transcripts, and (at the user's discretion) location data. All this information is employed exclusively to refine the chat interaction, with users granted the autonomy to activate or deactivate the 'Chat Improvements' feature. Any data exchanged with partners undergoes anonymization and is solely utilized to aid in crafting responses. While the specifics of the feature remain under wraps, it is anticipated to facilitate accessory compatibility checks and offer device purchase recommendations.