ByteDance is rolling out an enticing offer for Nubia M153 (also known as the "Doubao Phone") users: a complimentary standard membership plan, valued at 68 yuan per month. This membership is valid until December 31, 2026, and can be accessed across all devices linked to the same Doubao account. This initiative marks ByteDance's strategic foray into the large model terminal market, aiming to establish an AI gateway on the device front through hardware bundling.

By capitalizing on the low marginal costs associated with software services, ByteDance is effectively subsidizing the acquisition of users through hardware channels. The cumulative value of benefits per user amounts to around 400 yuan. This approach not only serves as a powerful marketing tool to drive sales for terminal manufacturers but also enables ByteDance to cultivate a dedicated user base that engages with its services frequently.