Pinduoduo Steps Up Routine Ecological Governance: Over 40 Strategies Rolled Out in H1 2026 to Bolster Compliance Safeguards
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Author:小编   

During the first half of 2026, Pinduoduo implemented more than 40 ecological governance initiatives aimed at fortifying its compliance framework. The platform strictly forbids merchants from peddling services and tools associated with AI question prediction, data tampering, and account outsourcing. Additionally, it has initiated a dedicated governance drive (special governance campaign) to eliminate AI-generated identification markers, adhering to the Measures for the Identification of Artificial Intelligence-Generated Synthetic Content. In the realm of qualification verification, Pinduoduo has refined its criteria for food merchants, segmenting and standardizing them into manufacturers, sellers, and small-scale workshops, while conducting regular checks on the traceability details of imported goods. For category-specific governance, the platform is particularly vigilant over sectors such as food, blind boxes, and cosmetics. It prohibits the sale of non-compliant items, including e-cigarettes and products promoting feudal superstitions. Over 20 targeted campaigns have been launched, encompassing products like Pinduoduo Beans and fresh food lighting, as well as scenarios such as cross-border shopping and live-streaming. Simultaneously, Pinduoduo is standardizing product information disclosure norms, mandating that Pinduoduo Beans products display age suitability, 3C certification, and other pertinent details. It also urges food and publication merchants to operate in full compliance, thereby constructing a solid safety barrier from the institutional level to safeguard consumer rights.