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Cheng Yixiao: Kuaishou's Expenditure on AI-Powered Comic Marketing Skyrockets Over 100-Fold Year-on-Year, Peaking at Over 20 Million Yuan in a Single Day by Late March
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Author：小编
In the Q1 2026 earnings conference call, Cheng Yixiao, the founder and CEO of Kuaishou Technology, disclosed that the company's investment in AI-driven comic marketing had surged more than 100 times compared to the same period last year, and witnessed a quarter-on-quarter growth of over 150%. By the conclusion of March, the daily peak marketing expenditure for AI comics on Kuaishou's platform had surpassed 20 million yuan. Cheng Yixiao attributed the remarkable growth of AI comics to the fact that AI technology has substantially slashed production costs and lowered the creative threshold, thereby accelerating the expansion of supply and, in turn, boosting user consumption and advertising demand.
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