According to the most recent April data report from Bank of America, the much-anticipated situation in which ChatGPT would swiftly diminish Google's dominance in the search market has not come to pass. Far from losing ground, Google has not only held onto its hegemony in search but has also witnessed a counter-trend increase in its global search market share, reaching 90%. The tech giant boasts an average daily traffic of 2.8 billion visits, roughly 15 times higher than that of ChatGPT. This suggests that Google's long-established search ecosystem, ingrained user habits, and robust business model remain formidable barriers that AI platforms are unlikely to overcome in the near future. Moreover, AI technology has actually bolstered the intelligence and precision of search results, thereby further cementing user loyalty. Google, as the frontrunner in the search market, stands as the primary beneficiary of these advancements. Based on these findings, Bank of America continues to endorse a 'buy' stance on Alphabet, setting a target price of $430.
