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OpenAI Set to Revamp ChatGPT's Advertising Approach, Aiming to Implement Pay-Per-Click and Action-Based Conversion Models
1 week ago /
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Author：小编
Based on a report from The Information, OpenAI is gearing up to overhaul the advertising pricing strategy for ChatGPT. The company intends to introduce a pay-per-click (CPC) system to supersede the existing cost-per-mille (CPM) framework. Furthermore, OpenAI will roll out conversion-focused advertisements crafted to steer users towards accomplishing specific tasks, like making purchases or downloading content, thus boosting its attractiveness to advertisers.
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