Based on a report from The Information, OpenAI is gearing up to overhaul the advertising pricing strategy for ChatGPT. The company intends to introduce a pay-per-click (CPC) system to supersede the existing cost-per-mille (CPM) framework. Furthermore, OpenAI will roll out conversion-focused advertisements crafted to steer users towards accomplishing specific tasks, like making purchases or downloading content, thus boosting its attractiveness to advertisers.