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A senior executive from an agency, who has been in direct communication with OpenAI staff, disclosed that OpenAI is poised to implement a pay-per-click pricing framework for certain ChatGPT advertisements. This marks a significant departure from the former model, which relied exclusively on impression-based billing. Concurrently, OpenAI is also gearing up to introduce advertisements designed to steer users towards specific actions, including but not limited to, simplifying the purchasing process or encouraging app downloads. However, the precise timeline for rolling out these features remains unconfirmed. These strategic moves underscore OpenAI's commitment to bolstering ChatGPT's attractiveness to marketers, thereby propelling its growth trajectory and positioning it as a formidable contender against industry giants like Meta and Google.
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