On April 14, 2026, OpenAI announced the completion of its acquisition of AI-powered personal finance startup Hiro Finance. Founded in 2023, Hiro specializes in providing AI-based financial planning and scenario simulation tools for individual users. The acquisition aims to strengthen OpenAI's positioning in consumer-grade AI financial applications and expand its vertical solutions for end users. The Hiro team will be integrated into OpenAI's relevant product divisions to continue advancing the development and implementation of intelligent financial assistants. Although the transaction amount was not disclosed, given that Hiro will cease operations on April 20 and erase all data by May 13, the acquisition is essentially a talent acquisition. The Hiro team comprises approximately 10 members, and its founder, Ethan Bloch, is a seasoned serial entrepreneur who previously founded digital bank Digit and sold it for over $200 million.