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TOP TALK: Tmall Initiates Brand Management in the AI Era with the Launch of the 'Longxia' Business Assistant
23 hour ago /
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Author：小编
At the 2026 Tmall TOP TALK event, Jiuding, the head of the merchant platform at Taotian Group, announced that the platform will introduce the Taotian 'Longxia' Business Assistant to support brands in customizing their own dedicated digital employees. This assistant features four core capabilities: AI data analyst, AI designer, AI advertising specialist, and AI shopping guide. It can perceive and respond to needs in real-time, functioning as 'a store manager + a super expert + multiple super employees available 24/7,' effectively enhancing merchants' shopping guide efficiency, material supply capabilities, and user operation capabilities.
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