Sports technology firm Keep has unveiled its full-year financial results for 2025, showcasing a revenue of RMB 1.637 billion and a non-IFRS adjusted net profit of RMB 25.22 million. This achievement marks the company's inaugural foray into annual profitability. Its gross profit soared to RMB 854 million, with the gross profit margin climbing to an impressive 52.2%, demonstrating a trend of growth for three successive years. When it comes to user metrics, the average monthly active users in 2025 surged to 21.8 million, accompanied by an average of 2.7 million monthly subscription members. The member penetration rate also witnessed a notable uptick, reaching 12.6% and continuing its upward trajectory from 2024.
