At the e-commerce industry conference Shoptalk, Meta announced that it will deepen its shopping and advertising businesses on social platforms through AI technology, launching a series of new features, including affiliate marketing tools and AI product recommendations. Generative AI will serve as a key link connecting social discovery with commercial conversion. Consumers can discover products on social platforms, consult with AI for verification, and complete purchases. Meta is also testing virtual try-on features to enhance purchasing confidence. Messaging platforms are increasingly becoming 'digital storefronts,' where brands can leverage AI agents to handle sales, customer service, and other tasks, enabling personalized interactions and user conversion. The creator economy is also amplifying its influence through AI, helping creators localize content, predict trends, and provide personalized recommendations.