JPMorgan Chase has upgraded its rating for Bilibili to "Overweight" and is recommending that investors engage in bottom-fishing—buying stocks when their prices are low with the expectation of a rebound. The firm is confident that Bilibili's strategic move to ramp up AI investment is spot-on. In 2025, AI has emerged as the key catalyst for boosting user engagement and advertising revenue, and it is projected to maintain its influential role in the years ahead. Analysts have noted that, despite Bilibili's significant investments in AI, the company's robust operational leverage is anticipated to fuel a 25% increase in adjusted net profit by 2026. Furthermore, the recent cut in Apple's iOS commission rates in China is set to benefit all of Bilibili's business segments. Taking into account the anticipated compound annual growth rate (CAGR) of profits, which stands at 36% from 2027 to 2028, the price-to-earnings (P/E) ratios of 25 times in 2026 and 18 times in 2027 present attractive investment opportunities.