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Recently, the 2026 Tencent Advertising Algorithm Competition has been officially launched, jointly organized by Tencent Advertising and the KDD international top-tier conference. The competition focuses on the core challenge of next-generation recommendation architectures—unifying sequential modeling and feature interaction for large-scale recommendations. Participants are required to simultaneously process multi-field sequences and non-sequential features within a single architecture to predict the conversion rate (pCVR) of target advertisements. Tencent will provide participants with high-performance computing support and real, de-identified business data. The competition results will be included in the KDD Workshop agenda, with opportunities for winning solutions to be published.
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