In recent years, the third-party investment advisory sector has seen a surge in the adoption of cutting-edge technologies and novel business models. While these advancements have undoubtedly spurred industry growth, they have also introduced fresh risks, exemplified by AI-driven investment advisory services and the utilization of short videos and live-streaming platforms for business activities. Multiple interviewees emphasized the urgent need for tailored regulatory frameworks to address emerging scenarios, such as AI-powered stock recommendations. They noted that while AI can serve as a convenient and efficient tool to assist investors, the linchpin of investment success remains rooted in the investor's professional acumen and rational decision-making abilities. Moreover, investment advisory firms must steadfastly uphold compliance standards, with investor protection taking precedence at all times.