Industry insiders have disclosed to CCTV reporters that a service named GEO has been identified across multiple online platforms. Service providers assert that, upon payment of a fee, they can ensure their clients' products achieve high rankings within mainstream AI large models, effectively transforming product advertisements into AI's 'standard responses.' GEO, which stands for Generative Engine Optimization, represents a novel marketing strategy tailored for the AI era, specifically addressing the surge in generative AI searches. Its objective is to enhance the visibility and likelihood of citation for brand information within AI-generated responses. The essence of GEO lies in prioritizing the citation of brand information by large models through the optimization of content quality and AI adaptability, thereby establishing an efficient commercial closed loop.

However, certain service providers capitalize on the frequent updates of AI algorithms to sustain AI recommendations by inundating the system with a plethora of promotional soft articles. Even more concerning is the emergence of 'data poisoning,' a practice wherein fake product information is concocted and disseminated through software-generated articles, subsequently published online. This deceptive tactic leads AI large models to endorse these fictional products, undermining the integrity and reliability of AI-generated recommendations.