On March 11, JD.com unveiled that its 'Chunxiao Plan' tailored for POP merchants is set for another enhancement in 2026. The company plans to allocate over 35 billion yuan in resources to offer comprehensive, end-to-end support for merchants, spanning from store establishment and promotion to ongoing operations. This upgrade encompasses three key initiatives: a substantial reduction in security deposits, covering more than 3,000 categories for corporate stores, with initial security deposits slashed to as low as 500 yuan for nearly 90% of categories, and new merchants enjoying a 0% commission rate perk; the introduction of 14 complimentary AI tools that span the entire operational spectrum, aiming to boost merchant efficiency by 50%; and a significant escalation in advertising subsidies, from the billion-yuan range to the ten-billion-yuan mark, along with the launch of the 'Steady Profit Plan.' This move positions JD.com as the pioneering platform in the industry to guarantee merchants a 100% return on investment. Furthermore, JD.com has rolled out a suite of measures centered around three pivotal domains—store establishment prerequisites, logistics expenses, and marketing tools and resources—to holistically alleviate merchants' operational burdens and uncertainties.