On March 3, Beijing time, Musk's social media platform, X, showcased itself to potential advertisers via a fresh presentation, underscoring its dedication to 'brand safety.' Earlier, the AI chatbot Grok on X had deactivated related features after creating 'deepfake' sexualized images. The company unequivocally declared that it would cease generating AI images of real individuals in provocative attire. During the presentation, X highlighted the utilization of its 'block list' and asserted that, based on assessments, the 'brand safety' score reached near-perfection after implementing Grok. It also detailed techniques for leveraging Grok to scrutinize posts and user profiles, ensuring brand appropriateness. Furthermore, X positioned itself as the prime platform for real-time brand crisis management. The presentation was unveiled at an event on February 26, and it's still uncertain whether it will captivate advertisers. X has refrained from commenting on this issue.