Google has launched a new feature that allows consumers to directly purchase products while obtaining AI-generated answers in its search engine and the Gemini chatbot. This is part of Google's plan to monetize user engagement with AI. Google is currently testing new ad formats in the AI mode of Google Search, enabling retailers and others to showcase products. Currently, users can directly purchase items from Etsy and Wayfair within Gemini, and the 'Direct Offers' feature allows brands to provide discounts. Google's Vice President of Ads and Commerce stated that the company is reshaping the essence of advertising. As consumers become increasingly accustomed to using AI, tech companies are generating revenue through chat features, with advertising and commercial services supporting their infrastructure investments. It is estimated that spending by companies like Google will reach $650 billion by 2026.