On the eve of the 2026 Super Bowl, AI behemoth Anthropic swiftly revised its advertisement tailored for the grand occasion. Initially, Anthropic's pre-released ad featured the tagline 'Ads are coming to AI, but not to Claude,' a subtle nod to OpenAI's intention to trial advertisements within ChatGPT. This move sparked a public retort from OpenAI's CEO, Sam Altman. In the version that ultimately aired, the contentious phrase was substituted with a more subdued brand statement. Despite the diminished confrontational edge, the fundamental message persisted, underscoring Anthropic's unique stance as a 'pristine and ad-free AI experience.' The original ad cleverly anthropomorphized the awkwardness of AI being used to pitch advertisements. Furthermore, a rift exists between the two entities regarding their business models. Altman asserted that OpenAI's advertising strategy is designed to democratize AI access, labeling Anthropic as a 'luxury item for the affluent.' Conversely, Anthropic contends that relying on ad revenue might compromise AI's impartiality.