The much-anticipated 'Qianwen Spring Festival Delight Initiative' has officially commenced, and as its inaugural offering, users are being treated to complimentary milk tea. To partake in this festive offer, users simply need to update their Qianwen App to the latest version. Upon doing so, they will receive a complimentary card worth 25 yuan, redeemable at over 300,000 milk tea outlets across the country, encompassing renowned brands such as Heytea and Nayuki. Qianwen is allocating a staggering 3 billion yuan to this Spring Festival initiative, marking it as the most generous promotion in Alibaba's history of Spring Festival campaigns and setting a new benchmark in this year's Spring Festival AI competition among leading tech firms. Furthermore, the Qianwen App has revealed its integration into various Alibaba ecosystem scenarios, including Taobao Flash Sales and Alipay, where it is trialing innovative AI-driven shopping functionalities.
