On February 4, 2026, Amazon officially rolled out its upgraded AI-powered smart assistant, Alexa+, across the United States, extending its availability to users from coast to coast. While non-Prime members can utilize the chat functionality free of charge, access to the full suite of features requires a monthly subscription fee of $19.99. During its testing phase, user engagement with Alexa+ more than doubled compared to its predecessor, prompting Amazon to commit to ongoing product enhancements.
