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Based on social media posts from Alibaba employees, Jack Ma has made a notable appearance at the office of Alibaba's Qianwen project team. On February 6th, the Qianwen App is set to roll out a substantial RMB 3 billion 'Qianwen Spring Festival Delight Plan.' This initiative will focus on providing "limitless complimentary offers for dining, entertainment, and beyond," along with generous cash red envelopes. However, the official specifics regarding the event formats are still under wraps. Previously, the Qianwen App has been seamlessly integrated into various Alibaba ecosystem scenarios, including Taobao Flash Sales, Alipay, and Fliggy, to trial AI-driven shopping functionalities. The goal is to make it an integral part of people's real-life consumption experiences during this year's Spring Festival.
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