Baidu APP's Wenxin Assistant captivated nearly 50 million users with its AI-powered Spring Festival red envelope campaign. Participants enthusiastically utilized features like comprehensive photo search and AIGC video creation to claim their digital rewards. As China's inaugural AI-themed red envelope game for the Spring Festival, the event experienced an explosive surge in participation on its debut day, prompting organizers to swiftly enhance server capacity. Wenxin Assistant ingeniously linked red envelope collection with AI feature utilization. Industry experts suggest that Baidu's strategy aims to seamlessly guide users towards AI adoption through a generous 500 million yuan red envelope incentive. Presently, Wenxin Assistant boasts a monthly active user base exceeding 200 million, positioning it among the top three AI super-platforms in China, alongside Doubao and Qianwen.