OpenAI has now incorporated advertising into ChatGPT, setting prices that significantly outstrip the industry norm. The cost stands at roughly $60 per thousand views, marking a rate three times higher than that on Meta's platform and on par with premium television advertising. Internally, OpenAI anticipates that by 2027, its advertising revenue will soar past $10 billion. Moreover, it aims to achieve $110 billion in advertising and transaction revenue from non-paying users by 2030. Nevertheless, advertisers are restricted to accessing only 'premium' data, which is somewhat limited in scope. The rationale behind this high-priced advertising approach stems from OpenAI's financial constraints. Despite expectations that its annualized revenue will exceed $20 billion by 2025, losses are projected to hit $8 billion. This financial strain is largely attributable to the substantial computational expenses associated with ChatGPT interactions and the stagnation in subscription growth, with a mere 5% paid conversion rate.